Our purpose and values
Our purpose
“To promote financial well-being and inclusion by empowering our membership community with the tools, information and support they need to manage their money confidently and effectively.”
What that means in practice
We want our credit union to be part of making our community:
Fairer – by opening up access to low-cost credit and safe savings for those excluded from legacy financial providers, tackling the stigma of debt, and ensuring people aren’t forced into the hands of high-cost lenders.
More connected – by reducing financial stress that can lead to social isolation, and by using the co-operative model to bring people together, strengthen trust, and build solidarity across our diverse communities.
More prosperous – by helping members grow their savings, build assets, and keep more of their hard-earned money within our local economy — creating lasting community wealth that benefits everyone.
Our business model
As a co-operative, our social and financial goals work together in a virtuous circle: the better we serve our members, the stronger we grow — and that growth allows us to reinvest even more into our community.
Our values
Community
Inclusion
Quality
Accountability
Education
