Two people enjoying Christmas Day together, sharing food and laughter, representing the joy of saving money at Christmas through thoughtful spending.

Why we overspend at Christmas and how to take control

Those festive ads have you reaching for the tissues – and your wallet? Here’s what’s really driving us to splash out, and how to make sure your money goes on what matters this year.

27 November, 2024

Money skills & financial tips

Let’s be honest – we’ve all felt the pressure to spend at Christmas, often for reasons that have nothing to do with our actual budget. Saving money at Christmas can be essential to avoid financial stress. Especially when sticking to a budget is challenging.

Sometimes it’s about the deals filling our inbox. But often it runs deeper. We buy to show love, to make up for lost time, to create the perfect day we imagine everyone else is having. And yes, maybe we’ve all found ourselves getting suspiciously misty-eyed when that John Lewis advert comes on. Though we’d obviously blame it on hay fever. Given this, saving money over Christmas can be tricky. But it’s worth it to stay on budget.

When Christmas spending gets to our hearts (and into our wallets)

The festive season stirs up all sorts of feelings, making saving money at Christmas a challenging task. The supermarket ads make a tin of biscuits feel like the key to happiness. Every shop window promises the perfect family Christmas. Before you know it, you’re buying things to fill emotional gaps that stuff can never really fill.

Then there’s the emotional maze of family and friends. Maybe we’re trying to rebuild connections that have drifted through generous gifts. Perhaps we’re filling an empty space at the table with extra treats. Or buying presents for people we wish we’d seen more during the year. Some of us are locked in the annual present-giving arms race with siblings. They got Mum the fancy bubble bath? Right, time to panic-buy that bumper chocolate selection box. Finding a way to spend wisely without overspending is key at Christmas. Especially when you’re intent on maximising the money you save.

Shops know exactly how to tap into all this by showing perfect family scenes that make our own lives feel a bit wonky. They hint that expensive gifts mean stronger relationships. Moreover, they make ordinary things feel like “essential traditions.” They’re basically the emotional equivalent of a pickpocket. Except they’ve got permission and you hand over your card willingly, forgetting to save where you can during the Christmas period.

Taking back control: understanding your spending triggers

Here’s something that really works: before you spend anything, take a moment to understand what’s really going on. Make a list not just of what you want to buy, but why. Maybe you’re panic-buying because you feel bad about not visiting enough. That makes saving money at Christmas harder. Once you’ve been honest with yourself, you can start thinking about better ways to handle these feelings whilst saving during the festive season.

For instance, if you’re buying pricey presents because you feel guilty about being distant, could that money be better spent on train tickets for more visits? If you’re stockpiling decorations to recreate childhood magic, might calling your sister to reminisce about Christmas past mean more? It could lead to both emotional satisfaction and financial savings.

Setting a realistic budget to save money at Christmas

  • Set a realistic budget before December hits. Work out what you can actually afford to spend without affecting January’s rent or other essential bills. Write it down and stick to it for successful saving money at Christmas while also maintaining peace of mind.
  • Check prices, but also check in with your feelings. Write down what really matters to you this Christmas and give yourself time to make decisions. Remember that presence beats presents, and not everyone needs a luxury gift set.
  • If you’re already behind on Christmas savings, small amounts can still make a difference. Even £20 a month from September gives you £80 for Christmas spending without the January debt hangover.
  • Even £20 a month from September gives you £80 for Christmas spending without the January debt hangover.

When Christmas spending goes wrong

If Christmas has already left you with debt you’re struggling to manage, welcome to a very crowded club. Understanding how to manage overspending is a key part of saving money at Christmas and keeping your festive budget under control.

At London Mutual Credit Union, we help plenty of members who’ve discovered that December’s “just this once” turned into January’s “oh dear.” Our affordable loans can help consolidate Christmas credit card debt at much lower interest rates. We work with you to find repayment terms that won’t require selling a kidney. Using these tools, members can plan ahead, control Christmas spending, and continue saving money at Christmas year after year.

We also offer Christmas savings accounts that help our members spread the cost throughout the year. Even small regular amounts build up to make a real difference when December arrives, alleviating the worry of how to save at Christmas.

Creating Special Christmas Memories While Saving Money at Christmas

The best Christmas memories rarely come from shops. They’re about the time your dad fell asleep during the Queen’s speech. Or your kids’ faces when they caught you eating Father Christmas’s mince pie. The warm feeling of being together matters more than the price tag on any gift. This isn’t about becoming a Christmas Scrooge – it’s about understanding why we spend and choosing carefully where our money goes. Maybe that means focusing on creating moments rather than buying stuff. Or finding ways to show love that doesn’t empty your bank account. Learning to prioritise experiences over expensive gifts is a simple way of saving money at Christmas while still making it special.

Next time you feel the urge to splurge, take a breath. Think about what you’re really hoping to achieve. If you’re spending to show love, remember that time and attention mean more than anything from a shop. If you’re trying to recreate past happiness, remember that new traditions can be just as special as old ones. They can cut down costs during Christmas. Even small adjustments in Christmas spending can help you enjoy the season while saving money at Christmas.

After all, when we look back on our favourite Christmas moments, it’s never about the things we bought. It’s the laughter, the conversations, and being together that really makes saving money at Christmas worthwhile.

Good to know

The contents of this article are intended for informational purposes only, and do not constitute financial advice. Always consult a qualified professional for independent advice if you are unsure about whether a financial product or strategy is suitable for you.

London Mutual Credit Union

Serving over 33,000 members across the London Boroughs of Southwark, Lambeth, Westminster and Camden, London Mutual is one of the UK's largest credit unions. Founded in 1982, London Mutual serves members across local government, the armed forces, healthcare and education.

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