Our guide to surviving back to school uniform shopping

School uniform shopping in London doesn’t have to break the bank—here’s how to kit out your kids without the financial stress.

31 August, 2023

Money skills & financial tips

That moment when your child outgrows their entire wardrobe over the summer holidays? We’ve all been there. One minute they’re fine, the next minute their trousers have mysteriously shrunk to three-quarter length and their shoes are somehow two sizes too small. Welcome to the annual back-to-school shopping marathon.

Parents across London typically spend around £337 just on school uniforms each year, and that’s before you factor in PE kits, bags, and the inevitable “Mum, I need a scientific calculator by tomorrow” moments. It’s a lot, especially when everything else seems to be getting more expensive too.

The quality versus budget dilemma

We all know that buying better quality stuff usually means it lasts longer and works out cheaper in the long run. But when you’re staring down a shopping list that would make your monthly budget weep, it’s hard to shell out £25 for shoes when there are £8 ones right there.

This is where having a bit of financial flexibility makes all the difference. Our Child Benefit loans are designed exactly for these moments – when you know what your kids need but the timing doesn’t quite work with your cash flow. You can borrow up to £600 and spread the cost over monthly payments that come straight from your Child Benefit.

Cracking the school uniform code

Before you spend a penny, get properly clued up on your school’s uniform policy. There’s nothing more frustrating than buying what you think are perfectly reasonable black shoes, only to discover they fall into the mysterious “trainer” category.

Some schools are pretty relaxed about where you get the basics like shirts and trousers, which opens up your options nicely. But then you’ve got the branded stuff like blazers that have to come from particular suppliers, usually at prices that make you wonder if they’re woven from gold thread.

Current pricing across London retailers:

  • Shirts: £3.50-£4 (supermarkets) vs £8 (M&S)
  • Trousers: £7-£9 everywhere
  • Shoes: £4 (ASDA) up to £20+ for posher options

ASDA often runs 10% off back-to-school deals, while Tesco and M&S tend to do 3-for-2 offers that can be brilliant if you need multiple items.

The great shoe challenge

School shoes need to survive whatever your child throws at them (literally, in some cases), look smart enough to pass the uniform police, and somehow cost less than your monthly coffee budget. The general rule seems to be all-black with no obvious logos, but the line between “smart shoe” and “trainer” gets blurrier every year.

Sports Direct often has decent options from about £9, and ASDA’s shoes start at £4. When you’re not sure whether a style will pass muster, it’s usually safer to go a bit more formal-looking than risk the embarrassment of your child being sent to the office for inappropriate footwear.

Getting help with the costs

If money’s particularly tight, it’s definitely worth checking what support your local council offers:

  • Southwark: £45 vouchers for families on low income or with free school meals
  • Westminster: £150 for Year 7 starters, £41 for Reception
  • Other boroughs: Check GOV.UK’s postcode tool for local schemes

The second-hand goldmine

Kids grow so fast that second-hand uniforms are often barely worn, especially expensive stuff like blazers. Facebook groups for parents at your school are absolute gold mines – someone’s always got outgrown uniforms they’re happy to sell on cheaply. Sites like Uniformerly and Old School Uniform are worth a browse too.

Plus, if you’ve got uniforms your kids have outgrown, you can flip the situation and make a few quid selling them on – every little helps, right?

Making it all work financially

Even with all the savvy shopping in the world, back-to-school costs can still feel like a financial ambush. The thing about family life is that everything seems to need paying for at exactly the same time.

That’s honestly why we created our Child Benefit loan service. It’s for exactly these moments when you know what needs doing but your bank balance hasn’t quite caught up. You can borrow what you need and spread it over manageable monthly amounts, and the clever bit is that while you’re paying it back, you’re automatically building up some savings for the next time life throws you a curveball.

It’s designed by people who understand that London family life is expensive and unpredictable, and that sometimes you need a bit of breathing room to do right by your kids without ending up in a financial mess.

Good to know

The contents of this article are intended for informational purposes only, and do not constitute financial advice. Always consult a qualified professional for independent advice if you are unsure about whether a financial product or strategy is suitable for you.

London Mutual Credit Union

Serving over 33,000 members across the London Boroughs of Southwark, Lambeth, Westminster and Camden, London Mutual is one of the UK's largest credit unions. Founded in 1982, London Mutual serves members across local government, the armed forces, healthcare and education.

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